Revenue from ads · last 6 months
▲32% vs. prior period8.0× return on ad spend
Ad spend▲2% vs. prior period
Leads from ads▲26% vs. prior period
Cost / lead▼19% vs. prior period
Appointments▲28% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads5.9% of clicks
- 04Appointments70.4% of leads
- 05Sales7.2% of leads
Spend vs. revenue
- Ad spend
- Revenue from ads
- Leads from ads
1Search | Roof Replacement$104,287
$10,750 spent · 92 leads · 9.7× ROAS · Roof Replacement
2Meta | Storm Damage Retargeting$56,976
$3,230 spent · 158 leads · 17.6× ROAS · Storm Repair
3Meta | Free Inspection Offer$48,071
$6,286 spent · 168 leads · 7.6× ROAS · Roof Replacement
4Search | Roof Repair$15,661
$7,983 spent · 120 leads · 2.0× ROAS · Roof Repair
Where leads came from
- Google Ads212
- Meta Ads326
- Unattributed65
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Jun 5
Launched new offer creative
Aug 5
Added retargeting audience