Revenue from ads · last 6 months
▲134% vs. prior period1.9× return on ad spend
Ad spend▲1% vs. prior period
Appointments▲41% vs. prior period
Cost / appointment▼28% vs. prior period
Leads from ads▲39% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads5.8% of clicks
- 04Appointments73.3% of leads
- 05Sales13.5% of leads
Spend vs. revenue
- Ad spend
- Revenue from ads
- Leads
1Meta | Bridal Party Packages$7,170
$2,126 spent · 50 leads · 3.4× ROAS · Bridal
2Meta | Balayage Showcase$6,269
$3,570 spent · 173 leads · 1.8× ROAS · Hair Color
3Meta | New Client Facial Offer$6,226
$4,488 spent · 347 leads · 1.4× ROAS · Facials
Where leads came from
- Google Ads0
- Meta Ads570
- Unattributed51
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Jun 5
Launched new offer creative
Aug 5
Added retargeting audience