Revenue from ads · last 3 months
▲12% vs. prior period2.2× return on ad spend
Ad spend▼14% vs. prior period
Appointments▼3% vs. prior period
Cost / appointment▼11% vs. prior period
Leads from ads▼4% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads6.2% of clicks
- 04Appointments73.8% of leads
- 05Sales15.8% of leads
Spend vs. revenue
- Ad spend
- Revenue from ads
- Leads
1Meta | New Client Facial Offer$4,154
$2,067 spent · 168 leads · 2.0× ROAS · Facials
2Meta | Bridal Party Packages$3,549
$989 spent · 28 leads · 3.6× ROAS · Bridal
3Meta | Balayage Showcase$2,672
$1,657 spent · 83 leads · 1.6× ROAS · Hair Color
Where leads came from
- Google Ads0
- Meta Ads279
- Unattributed17
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Aug 5
Added retargeting audience