Revenue from ads · last 3 months
▲86% vs. prior period11.1× return on ad spend
Ad spend▼13% vs. prior period
Leads from ads▲0% vs. prior period
Cost / lead▼13% vs. prior period
Appointments▼1% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads6.3% of clicks
- 04Appointments70.3% of leads
- 05Sales8.6% of leads
Spend vs. revenue
- Ad spend
- Revenue from ads
- Leads from ads
1Search | Roof Replacement$69,288
$4,988 spent · 45 leads · 13.9× ROAS · Roof Replacement
2Meta | Storm Damage Retargeting$41,909
$1,504 spent · 80 leads · 27.9× ROAS · Storm Repair
3Meta | Free Inspection Offer$30,096
$2,939 spent · 84 leads · 10.2× ROAS · Roof Replacement
4Search | Roof Repair$5,016
$3,730 spent · 60 leads · 1.3× ROAS · Roof Repair
Where leads came from
- Google Ads105
- Meta Ads164
- Unattributed32
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Aug 5
Added retargeting audience