Revenue from ads · last 12 months
▲5682% vs. prior period7.1× return on ad spend
Ad spend▲660% vs. prior period
Leads from ads▲1105% vs. prior period
Cost / lead▼37% vs. prior period
Appointments▲1042% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads5.3% of clicks
- 04Appointments69.9% of leads
- 05Sales7.2% of leads
Spend vs. revenue
- Ad spend
- Revenue from ads
- Leads from ads
1Search | Roof Replacement$196,172
$21,207 spent · 174 leads · 9.3× ROAS · Roof Replacement
2Meta | Storm Damage Retargeting$95,298
$6,372 spent · 279 leads · 15.0× ROAS · Storm Repair
3Meta | Free Inspection Offer$71,902
$12,466 spent · 289 leads · 5.8× ROAS · Roof Replacement
4Search | Roof Repair$31,530
$15,928 spent · 222 leads · 2.0× ROAS · Roof Repair
Where leads came from
- Google Ads396
- Meta Ads568
- Unattributed124
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Jun 5
Launched new offer creative
Aug 5
Added retargeting audience